Tag Archives | Vote For Your Life

CMT Celebrates Vote Early Day With A “Hometown Vote-Athon” This Saturday, October 24

The all day livestream will feature celebrity appearances from country superstars The Band Perry, Gabby Barrett, Ingrid Andress, Mickey Guyton, Reba McEntire & more

Tune in to CMT’s “Hometown Vote-Athon” a digital celebration to commemorate Vote Early Day this Saturday, October 24th, as it connects to the overall Vote For Your Life campaign.

The full day blowout will feature a country music video marathon accompanied by appearances from Ashley Cooke, The Band Perry, Brooke Eden, Cassadee Pope, Charlie Worsham, Davin Dawson, Everette, Gabby Barrett, Hailey Whitters, Ingrid Andress, Lainey Wilson, Mickey Guyton, Midland, Nicolle Galyon, Parmalee, Payton Smith, Rachel Wammack, Ray Wylie Hubbard, Reba McEntire, Runaway June, Russel Dickerson, Shy Carter, Track45, , Trea Landon, Shy Carter, sharing personal anecdotes regarding how voting impacts their hometowns and why they decided to vote, all while providing information on early voting options and encouraging country music fans to vote on Vote Early Day.

The event will be available on CMT’s YouTube from 8AM CT to 8PM CT.

The “Hometown Vote-Athon” was created and executed in partnership with Platinum-selling artist, Ingrid Andress, and manager, Blythe Scokin in an effort to inspire fans to vote in support of their communities and causes that they care about.

Vote Early Day is the first national holiday dedicated to help all eligible voters learn about their early voting options and celebrate the act of voting. Founded by ViacomCBS and Ad Council, Vote For Your Life is a mass voter registration, early voting, and get-out-the-vote campaign crafted to respond to the specific challenges of the 2020 election season. Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30.

About Vote For Your Life:

Vote For Your Life is a mass voter registration, early voting, and get-out-the-vote campaign created in response to the specific challenges of the 2020 election season. The campaign provides voters with the tools to make it easy to quickly check registration status, make a plan to vote early, and learn who is on your ballot. www.voteforyourlife.com.

 

About Vote Early Day:

Vote Early Day, October 24th, 2020, is a collaboration among over 2,500 media companies, nonprofits, technology platforms, election administrators, influencers, and other businesses to help all eligible voters learn about their early voting options and celebrate the act of voting early. This collaborative, open-source model – similar to Giving Tuesday and National Voter Registration Day – will ensure that millions more Americans take advantage of their options to vote early. http://voteearlyday.org/

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CMT “Vote For Your Life” Traveling Billboard To Support Presidential Debate Tonight

This election season, CMT is going all in to turn out the younger country music audience utilizing digital reach and platforms. As part of the Vote For Your Life campaign, CMT commissioned a traveling billboard will travel in and around Nashville ahead of the debate tonight through “Vote Early Day” on 10/24. The truck will be branded Vote For Your Life and feature messages from country superstars on repeat throughout the day as it travels around high-traffic areas of Nashville, college campuses, and the Debate Hall. Tennessee has one of the lowest voting rates in the country and CMT’s goal is to get country music fans thinking about voting and casting their ballots early.

WHEN

4:30PM CT – 6:30PM CT

 

WHERE

The CMT traveling billboard will be driving in and around all streets surrounding the Belmont University campus (1900 Belmont Blvd, Nashville, TN 37212).

 

WHY

Amidst these unprecedented times, CMT, in tandem with ViacomCBS, has launched the Vote For Your Life campaign. The reach of this campaign is huge and CMT is a core partner in garnering an audience that other corporate brands cannot reach.  The campaign helped found “Vote Early Day” on Saturday, October 24th in order to engage Americans in learning about their early voting options. This first-ever civic holiday dedicated to early voting launched prior to COVID as early voting upticks began to show an upward trend in recent election years.

 

MORE INFORMATION

On Vote Early Day, CMT will host a full day 12-hour country music video marathon on CMT digital channels that features clips from Nashville’s own about the importance of voting, We will be joined by a fresh crop of over 25 breakthrough artists, encouraging Americans to get out and vote, a topic which historically country artists have avoided. CMT will have a final activation this Saturday, October 24th at the public art chalk display at Shelby Park in Nashville. For more information please visit www.VoteForYourLife.com

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