This election season, CMT is going all in to turn out the younger country music audience utilizing digital reach and platforms. As part of the Vote For Your Life campaign, CMT commissioned a traveling billboard will travel in and around Nashville ahead of the debate tonight through “Vote Early Day” on 10/24. The truck will be branded Vote For Your Life and feature messages from country superstars on repeat throughout the day as it travels around high-traffic areas of Nashville, college campuses, and the Debate Hall. Tennessee has one of the lowest voting rates in the country and CMT’s goal is to get country music fans thinking about voting and casting their ballots early.
WHEN
WHERE
The CMT traveling billboard will be driving in and around all streets surrounding the Belmont University campus (1900 Belmont Blvd, Nashville, TN 37212).
WHY
Amidst these unprecedented times, CMT, in tandem with ViacomCBS, has launched the Vote For Your Life campaign. The reach of this campaign is huge and CMT is a core partner in garnering an audience that other corporate brands cannot reach. The campaign helped found “Vote Early Day” on Saturday, October 24th in order to engage Americans in learning about their early voting options. This first-ever civic holiday dedicated to early voting launched prior to COVID as early voting upticks began to show an upward trend in recent election years.
MORE INFORMATION
On Vote Early Day, CMT will host a full day 12-hour country music video marathon on CMT digital channels that features clips from Nashville’s own about the importance of voting, We will be joined by a fresh crop of over 25 breakthrough artists, encouraging Americans to get out and vote, a topic which historically country artists have avoided. CMT will have a final activation this Saturday, October 24th at the public art chalk display at Shelby Park in Nashville. For more information please visit www.VoteForYourLife.com
congrates all my country stars & all new artists
my name is Eric ttrebus i’m going to vote for carrie underwood and her band tour i’m going supporting her as my best number 1 country singer.
i’m going to supporting carrie underwood and her band tour as my number 1 country singer
my name is eric trebus i’m going to support carrie underwood as my number 1 country singer
i’m going supporting all new country stars gabby bearett , carrie underwood brett young much more country stars