April 17, 2013 – The Ram Truck brand is celebrating the end of its successful “Road to the Ram® Jam” all-star country music series which raised a total of $181,731 for charities with the auction of each participating artist’s Ram 1500 Laramie Longhorn truck. The series concluded with Easton Corbin’s truck raising $37,101 for the Freedom Alliance Scholarship Fund, which honors Americans in our Armed Forces who have sacrificed life or limb defending our country by awarding college scholarships to their children.
As a part of the Road to the Ram Jam series, five participating country music artists – Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band, and Easton Corbin – received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks were auctioned off, one at a time, beginning in late January with all proceeds benefiting a charity of each artist’s choice. Fans had two weeks to bid on each artist’s truck. Continue Reading →
