April 17, 2013 – The Ram Truck brand is celebrating the end of its successful “Road to the Ram® Jam” all-star country music series which raised a total of $181,731 for charities with the auction of each participating artist’s Ram 1500 Laramie Longhorn truck. The series concluded with Easton Corbin’s truck raising $37,101 for the Freedom Alliance Scholarship Fund, which honors Americans in our Armed Forces who have sacrificed life or limb defending our country by awarding college scholarships to their children.
As a part of the Road to the Ram Jam series, five participating country music artists – Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band, and Easton Corbin – received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks were auctioned off, one at a time, beginning in late January with all proceeds benefiting a charity of each artist’s choice. Fans had two weeks to bid on each artist’s truck.
In addition to Easton’s truck auction results, Pickler’s truck raised $36,200 for the USO Warrior and Family Care program, Gilbert’s truck raised $34,552 for Iraq and Afghanistan Veterans of America (IAVA), Currington’s truck raised $34,578 for Team Rubicon, and Zac Brown Band raised $39,300 for Camp Southern Ground.
“Road to the Ram Jam brought country music fans closer to some of their favorite artists while also raising significant dollars for five very special charities,” said Marissa Hunter, Head of Advertising – Ram Truck Brand, Chrysler Group LLC. “The Ram Truck brand is honored to have partnered with these five talented performers and to have created an innovative platform that helped promote their music and their dedication to the charities they chose for their Ram 1500 Laramie Longhorn truck auctions.”
The Road to the Ram Jam series was the ultimate fan experience, providing exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert., All five participating artists performed at the hugely successful, invitation-only 2012 Ram Jam concert held on December 29th in Nashville, TN. If you missed the live stream of the concert event on Ram Country on Yahoo! Music you can go to http://music.yahoo.com/programs/ram-country/ and check out some of the highlights from the night.
About Ram Truck Brand:
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered. The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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