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General Mills, Big Machine Label Group and Feeding America Join Forces to Outnumber Hunger

Rascal Flatts, Martina McBride and The Band Perry Among the Artists Supporting the Initiative

See Video Here: www.Youtube.com/OutnumberHunger

Rascal Flatts visiting a food bank in New Jersey

Image above features Rascal Flatts visiting a food bank in New Jersey

Las Vegas, NV: (March 30, 2012) – General Mills and Big Machine Label Group’s star-studded roster of Country music artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks to assist the one in six Americans who struggles with hunger.

According to the USDA, an estimated 49 million Americans struggle with hunger, making the issue a growing reality in every community. By simply entering codes at OutnumberHunger.com, Americans can make a difference in their local communities at a time when it matters most.

“Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now,” said Vicki B. Escarra, President and CEO, Feeding America.  “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”

This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially-marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks.

“As a leading food company, no cause is more important to us than the hunger issue,” said Cheryl Welch, Director, Outnumber Hunger at General Mills. “We’re thrilled to give people the chance to make a difference in their own communities through Outnumber Hunger.”

Specially-marked packages of General Mills products will feature an Outnumber Hunger code, as well as favorite Big Machine Label Group artists like Rascal Flatts. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate. Entering the code at OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes, and meals will stay in or near the area.

Big Machine Label Group artists also will offer select special codes on Facebook and Twitter that help Feeding America secure five meals for local food banks. Big Machine Label Group artists who are encouraging participation include Multi-Platinum-selling superstar artists Rascal Flatts, Reba, Martina McBride, and The Band Perry as well as established chart-topping acts Eli Young Band, Justin Moore, Brantley Gilbert and newcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen and Thomas Rhett.

“It takes a Big Machine to Outnumber Hunger, and we have an opportunity to make a huge difference in local communities,” said Scott Borchetta, President and CEO, of Big Machine Label Group. “That’s why we’re thrilled to come together with our artists, General Mills and Feeding America to help the hunger issue in a significant way. Together we can Outnumber Hunger.”

Additionally, the Outnumber Hunger partners have created an educational video with Rascal Flatts that highlights the issue of hunger and shows how anyone can get involved to help Feeding America. It will air during a Rascal Flatts theater event in New York City and in over 600 movie theaters across the country on the night of April 5. Tickets to the movie theater concert event can be purchased online at www.fathomevents.com.

“Our fans have always been strong supporters of us and our families,” said Joe Don Rooney, Rascal Flatts. “By being involved in Outnumber Hunger, we hope to provide that same support for those who may struggle with hunger. We’re grateful to have the chance to spread awareness of this important cause.”

General Mills will donate $0.65 to Feeding America—enough to help secure 5 meals on behalf of local food banks—for every code entered. To make a difference in your local community with Outnumber Hunger, visit www.OutnumberHunger.com.

About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter attwitter.com/FeedingAmerica.

About Big Machine Label Group
At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group’s current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Reba and Martina McBride; Platinum sensations The Band Perry; Newly minted Gold-selling artist Brantley Gilbert; Chart-topping established acts Eli Young Band and Justin Moore, and  newcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen, Greg Bates and Thomas Rhett. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People’s Choice Award accolades as well as Brit Award and JUNO Award nominations.

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Album Review: Waylon: The Music Inside Vol. II

Waylon: The Music Inside Vol. IIIn December, Focus was able to cover the Waylon Jennings Tribute at the SiriusXM station in Nashville promoting the new tribute Album, “Waylon: The Music Inside Vol. II.” Well, now we got a chance to finally hear it! And it’s everything a true country fan could hope for.

Blending classic Waylon tunes with more contemporary production, the album features 11 songs covered by some great country names. Each artist pays wonderful tribute to the legend, while making the song distinctively his or her own.

One highlight of the album includes Mama by Jessi Colter, a heartfelt song she performed at the tribute that almost had Bocephus choking up. Jewel covers a beautiful version of Dreaming My Dreams with You, and Colt Ford puts his own rap spin on Only Daddy That Will Walk the Line.

Other standouts include Lonesome, Onry, and Mean by Dierks Bentley, I Ain’t Livin’ Long Like This by Justin Moore, and Love of the Common People by Josh Thompson. Each of these sounds as though the artist cut the original. I could certainly hear any of these songs making their way into these artist’s respective set lists.

Albums like this are a great way to introduce contemporary country fans to music they may not listen to. Sure, country has transformed over the years, but what better way to bridge the gap between the newer material and the material that paved the way. Not to mention, we’re keeping Waylon’s memory alive and well.

The album will be available for pre-order January 24, and in-stores February 7.

Waylon: The Music Inside Vol. II track listing: 

1. Lonesome, Onry, and Mean – Dierks Bentley

2. Waymore’s Blues – Hank Williams Jr.

3. Good Ol’ Boys (Dukes of Hazzard Theme Song) – Montgomery Gentry

4. I Ain’t Livin’ Long Like This – Justin Moore

5. Bob Willis is Still the King – Jack Ingram

6. Only Daddy That Will Walk the Line – Colt Ford

7. Rainy Day Woman – Pat Green

8. Love of the Common People – Josh Thompson

9. Mama – Jessi Colter

10. Dreaming My Dreams With You – Jewel

Bonus Track

11. A Long Time Ago – Wyatt McCubbin

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