WHO: Bumble and Multi-Platinum Trio Lady Antebellum Teamed up to Celebrate and Empower Women at CMA Music Fest
WHAT: Social discovery app Bumble and Grammy award-winning trio Lady Antebellum came together on Saturday, June 10th, to launch the first ever “You Look Good” Beetique at CMA Music Fest. The Beetique featured a beautiful indoor aesthetic that complemented both Bumble’s mission of empowering women and the meaning behind Lady A’s new single- the lighthearted spirit of feeling good. Bumble users were invited to attend and enjoy a beauty bar powered by Sephora and styling studio from The Dry House, as well as a BFF Lounge, photo booths, a custom menu of bites, and refreshments provided by Brancott Estate Wines, and more, all curated by Cassie Kelley, Founder of Womanista.
A number of artists stopped by throughout the day including Karen Fairchild and Kimberly Schlapman of Little Big Town, Kelsea Ballerini, Sara Evans, Lauren Alaina, RaeLynn, Danielle Bradbery, Post Monroe, Kelleigh Bannen, Lauren Akins, Megan & Liz, Stephanie Quayle, influencers Caroline Hobby, and Brooke Webb of KBStyled. Music was provided throughout the day from The Bachelorette Season 11 star Kaitlyn Bristowe, who DJ’d the event. Hundreds of festival goers stopped by for a one-of-a-kind experience to cool off, chill out, and see some of their favorite artists.
Select attendees of the Beetique won the chance to attend the evening’s private event “Hottest Date Night Ever,” which featured a special performance by Lady Antebellum with new music from their recently released sixth studio album HEART BREAK (Capitol Records Nashville), including their Top 15 single “You Look Good.” Brett Young and Walker Hayes also took the stage and performed the intimate event. To see everything that happened at the Beetique and Hottest Date Night Ever, check out hashtags #BumbleBeetique and #YouLookGood, and see highlights at @Bumble on Instagram or blog.bumble.com.
BUMBLE is a social discovery app that empowers women to make the first move in every aspect of life: dating, friendship, and business. With over 17 million global users and growing, Bumble has created a selective and meaningful environment to make true, quality connections. The brand highlights women as beautiful, unique, independent, and worthy, and knows there is nothing more compelling than the power of women.
About Lady Antebellum:
With a new sense of history and possibilities, Lady Antebellum’s sixth studio album HEART BREAK had the group on a new mission — setting aside time to put themselves in new surroundings, and concentrate on writing and exploring musical endeavors with no distractions. With busbee in the producer’s chair, the trio had a hand in writing eleven songs on HEART BREAK, resulting in their most intimate and heartfelt work to date. HEART BREAK follows more than 18 million units, nine No. One hits, ACM and CMA “Vocal Group of the Year” trophies three years in a row, and countless other honors including Billboard Music Awards, People’s Choice Awards and Teen Choice Awards. With “big production and sound” (OC Register) along with “a fresh twist with the addition of a live horn section” (CMT) the seven-time Grammy award winning trio is in the midst of their YOU LOOK GOOD WORLD TOUR, featuring special guests Kelsea Ballerini and Brett Young. For more information about new music and upcoming tour dates, visit www.ladyantebellum.com.