Jake Clayton’s new music video, “What Not To Do,” premieres Friday, December 11 on The Heartland Network at 11 p.m. Central. The clip and its companion “behind-the-scenes” video will air multiple times over the next week; check local listings for broadcast times. “It’s a song that tells the stories of three separate people, their actions and the resulting consequences,” explains the talented artist and multi-instrumentalist. “We wanted a gritty video – and we got it.” Clayton co-produced the clip with Rob Daniels for Please & Thank You Motion Pictures; Dylan White directed.
Taped in 115-degree heat, viewers are immediately drawn in with a sense of urgency, punctuated by blistering fiddle work, dynamic guitars and heart-pounding drums. While the video is a warning about straying from a virtuous path, and is based upon real crimes, it is related in a “by example” fashion and not in a “doom-and-gloom” way. There is nothing “preachy” about Jake’s high-energy performance or ear-splitting grin, and both lighten the mood considerably. Split between performance footage shot in an abandoned barn just outside of Nashville, Tennessee and entertaining re-enactments taped in Chesapeake and Portsmouth, Virginia, the video definitely matches the single in intensity.
The radio-active track, a searing up-tempo, was released to Country radio in September. Music News Atlanta states “Clayton is in a league of his own when matched against most of the current young Country artists,” and describes “What Not To Do” as a “powerful and honest song in the mold of how they used to make ’em.” The tastemaker adds “Jake’s on-the-money tenor … (is) definitely from deep Country roots and his delivery is filled with an energy that the genre hasn’t seen in a while.” The track is from Jake’s current CD, BY THE LIGHT OF THE MOON, for Rebel Engine Entertainment.
Jake and his band have opened for Charlie Daniels, Jon Pardi and Jerrod Niemann. He recorded and produced the theme song for The Sportsman Channel’s Legacy Trails TV show and, as a musician, he has entertained crowds at Madison Square Garden, the Grand Ole Opry and the Country Music Hall of Fame.
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ABOUT JAKE CLAYTON
Clayton’s childhood in rural Mexico, Missouri was filled with the music his parents made, and he followed their path to the spotlights at the age of 13. Gifted with his late grandfather’s fiddle, Jake immediately began blazing his own musical trail; fronting his own shows at 17, and hiring on as a fiddle player with The Oak Ridge Boys at the age of 19. He moved to Music City at the age of 20 and there, his highly-recognizable tenor – and ability to play over 20 instruments – quickly came to the notice of A-list players and a new generation of Country stars. Influenced by Garth Brooks, The Eagles and The Dixie Chicks, Jake also began honing his songwriting skills, inspired by writers like Tom T. Hall, Kacey Musgraves and Bob DiPiero. Jake’s instrumental CD release, BARNYARD STOMP, is filled with his own compositions. He’s been a valued utility player in live bands of Tanya Tucker, Sunny Sweeney, Jimmy Wayne, Jamie O’Neal and The Oak Ridge Boys and can be heard on Thompson Square’s #1, “If I Didn’t Have You” and on Sunny Sweeney’s critically-acclaimed album, PROVOKED. A fan of National Public Radio, Jake enjoys studying geology, ancient history, and cooking.