Trace Adkins Signs to BBR Music Group

Pictured Left to Right: Almon & Pike’s Orville Almon; Vector Management’s JW Williams; BBRMG EVP Jon Loba; BBRMG General Manager Rick Shedd; BBRMG’s Colton McGee; Trace Adkins; BBRMG President & CEO Benny Brown)

Pictured Left to Right: Almon & Pike’s Orville Almon; Vector Management’s JW Williams; BBRMG EVP Jon Loba; BBRMG General Manager Rick Shedd; BBRMG’s Colton McGee; Trace Adkins; BBRMG President & CEO Benny Brown)

BBR Music Group is proud to announce the addition of superstar recording artist, actor and spokesman, Trace Adkins.


Since his debut in 1995, the renegade hit-maker has earned the respect of millions as an uncompromising straight-shooter. Every #1 anthem he’s recorded, every “outlaw with a heart of gold” role he’s played and every message he’s voiced as a spokesperson for the American Red Cross and the Wounded Warriors is delivered with integrity. His “my way or the highway” philosophy has always been evident in his music – now he’s joined a team of like-minded professionals.


“Trace Adkins has built a career and a legacy doing things his own way, never bowing to trends or society. He’s a straight shooter whose philosophy aligns with BBR Music Group’s independent, hands on approach. The music is what matters at BBR Music Group and that’s a viewpoint we share with Trace. We’re excited to welcome Trace to the BBR Music Group family and look forward to collaborating on new, amazing music,” said Benny Brown, President/ CEO of the BBR Music Group.


“When you’ve been doing this as long as I have, you don’t always get the feeling that the sky’s the limit,” said Trace. “I feel that way right now. When I sign up for something, I go all-in. Since Benny, Jon and I shook hands and said ‘let’s do this thing,’ we’ve been all-in together.”


“Trace Adkins is not only a Country music megastar but an accomplished film and TV actor who has become a highly-recognizable celebrity. In this incredibly fractured entertainment environment, it’s an extraordinary accomplishment to have achieved touch points across multiple forms of media. The BBR Music Group is ecstatic to add an artist of international acclaim to its roster,” said BBR Music Group EVP Jon Loba.


Currently, Adkins is recording his thirteenth studio album, this time with celebrated producer Mickey Jack Cones(Joe Nichols/ Randy Houser) and will release new music on the BBR Music Group in 2015.


Adkins is managed by Vector Management, booked by Creative Artists Agency (CAA) and represented by publicity agency Sunshine Sachs. He is an ASCAP affiliated songwriter.




Trace Adkins’ trademark baritone has powered countless hits to the top of the charts and sold over 10 million albums, cumulatively. His hit list includes “You’re Gonna Miss This,” “Ladies Love Country Boys,” “Songs About Me,” “Every Light In The House,” “Hillbilly Bone (Blake Shelton & Trace Adkins),” and “Just Fishin’,” to name a few. The Grammy-nominated member of the Grand Ole Opry is a TV personality, actor, author, spokesman for the Wounded Warrior Program and the American Red Cross, for whom he raised over $1.5 million dollars as winner of NBC’s All-Star Celebrity Apprentice. In recent years, Adkins has performed seven USO Tours.


In his 2007 autobiography, A Personal Stand: Observations and Opinions from a Freethinking Roughneck, the former oil-rigger recounted his rise to fame, brushes with death, and battles with personal demons. Trace has played a tough as nails biker in The Lincoln Lawyer (starring Matthew McConaughey), and a wise oracle of a tattoo artist in the family-friendly film Moms’ Night Out (starring Patricia Heaton, Sean Astin, Sarah Drew). He also developed and hosted GAC’s “Great American Heroes” honoring every-day heroes.


For more information on Trace Adkins, visit:


Twitter: @TraceAdkins





Founded by President/ CEO Benny Brown in 1997, the BBR Music Group (BBRMG) has grown from a fledgling independent label into the largest independent Country label group in the United States whose umbrella now includes Broken Bow Records, Stoney Creek Records, RED BOW Records, BBR Management and publishing company Magic Mustang Music.
Celebrated for its hands-on approach and music-first philosophy, BBRMG possesses a talented roster of artists on each of its label imprints including the RIAA’S #1 digital selling male Country artist of all time Jason Aldean; #1 chart-topper Dustin Lynch; American Idol’sKristy Lee Cook as well as newcomersJackie Lee and Jordan Rager on its flagship label BROKEN BOW RECORDS.


Founded in March 2009 as a continuation of the passion and determination that spawned the success of Broken Bow, STONEY CREEK RECORDS boasts a roster which includes 2x ACM and 2012 CMA “Vocal Duo of the Year” Thompson Square; #1 chart-toppers Randy Houserand Parmalee; CMT’s Next Women of Country Lindsay Ell.

RED BOW RECORDS, in partnership with the country’s largest independent distributor RED Distribution, a Division of Sony, was founded in October 2012 and boasts an artist roster of 4x GRAMMY nominee and CMA and ACM award winner Joe NicholsCraig Campbellplus hot Country newcomers Chase Bryant and David Fanning.


Additionally, the BBR Music Group label roster now includes multimedia superstarTrace Adkins and highly anticipated new act Brooke Eden.


BBR Music Group was recently lauded by The Tennessean for its reputation as a leader in artist development and its organic, grassroots approach to music. (Read it HERE.)  BBRMG is headquartered in Nashville, TN and is distributed by Sony RED. For more information, visit:


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