Athena® bottled water kicked off Breast Cancer Awareness month with celebration and generosity with their “Eat. Drink. Party Pink!” event held in Nashville on Sept. 30 at Rosewall. The invitation-only festivities were hosted by Ashley Eicher of AXS-TV and featured performances from Athena® Warriors Amy Grant and Kellie Pickler. As part of the festivities, Athena donated $100,000 to the American Cancer Society to continue their fight to end breast cancer.
Athena is proud to announce an additional donation of $25,000 to the American Cancer Society thanks to the overwhelming success of their “#PARTYPINK” tweet campaign. For every tweet using that hash tag between Sept. 29 and Oct. 3, Athena pledged $5 to the organization, up to $25,000.
At “Eat. Drink. Party Pink!,” Pickler took a moment before her performance to relate the story of her close friend Summer Miller, who was diagnosed with breast cancer two years ago. The two buddies shaved their heads in solidarity when Miller began chemotherapy treatments soon after the diagnosis. Gleefully, Pickler announced that Miller was now cancer-free, and Miller triumphantly stood up from the audience to the sound of uproarious applause.
Grant spoke about why she became an Athena Warrior, saying “They made it easy for me to do the right thing. Invite people to consider purchasing Athena Water because a portion of the proceeds go to fight breast cancer, a disease that touches all of us either personally or through someone close to us? I can do that!” Grant also performed her new song “Welcome Yourself,” which she debuted on NBC’s “Today” earlier that morning. The song, which was written exclusively for the Athena brand, is available for sale on iTunes, with seventy-seven (77) cents from each download (throughDecember 31, 2014) going to support the American Cancer Society in the fight to end breast cancer.www.athenawater.com/download
PANDORA® Jewelry hosted the exclusive after-party, which included a jewelry lounge for attendees to view and try on the latest pieces from the PANDORA line.
Athena bottled water supports the American Cancer Society in the fight to end breast cancer. The company’s donation will benefit the Society’s groundbreaking cancer research, help those diagnosed with cancer, and ensure access to screenings and treatment. For breast cancer information or support, contact your American Cancer Society 24 hours a day at 800-227-2345 or visit cancer.org.
About Athena® bottled water:
Created for the cause by a breast cancer survivor in 2003, Athena bottled water was purchased by DS Services of America, Inc. (DS Services) in 2010. DS Services is a national direct-to-consumer provider of bottled water, office coffee and water filtration services. DS Services offers a comprehensive portfolio of beverage products, equipment and supplies to approximately 1.5 million customers through its network of over 200 sales and distribution facilities and daily operation of over 2,100 routes. With one of the broadest distribution networks in the country, DS Services can provide service to approximately 90 percent of U.S. households and efficiently services homes and national, regional and local offices. DS Services is dedicated to achieving its mission of becoming America’s favorite water, coffee and tea service provider where consumers live, work and play. Visit athenawater.com for more information.
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,000 points of sale, including approximately 1,100 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.
About Amy Grant
Amy Grant’s career spans over 25 years and stretches from her roots in gospel into becoming an iconic pop star, songwriter, television personality and philanthropist. She has sold more than 30 million albums, had six No. 1 hits, and been awarded a star on the Hollywood Walk of Fame. In addition to her six GRAMMY Awards, Grant has earned 26 Dove Awards (including four Artist of the Year Awards). Her book, Mosaic: Pieces of My Life So Far, debuted in 2007. Conventional wisdom has it that Grant put Contemporary Christian music on the map. She achieved such breakthroughs as being the first Contemporary Christian artist to have a platinum record, the first to hit No. 1 on the Pop charts, and the first to perform at the GRAMMY Awards. Perhaps her greatest professional accomplishment was to open the door for a flood of other artists in pop and rock to sing about faith and soul and family and still grasp stardom. With that, her legacy as one of the most influential artists of the past couple of decades is assured. Yet her legacy will most certainly reach beyond her music. Several of her friends are breast cancer survivors, and Grant and her husband, Vince Gill, have contributed their time and voices to numerous cancer causes. As an Athena® Warrior, Grant reaches out to women battling breast cancer and to those who love them with quiet determination and true compassion. She sings about love and loss, faith and heartbreak, hope and healing. Her life is as genuine – and as beautiful – as her songs.
About Kellie Pickler
Award-winning country singer Kellie Pickler lives straight from her heart. Few can bridge life and art, story and song, so vibrantly and compellingly. Her rise to stardom began on “American Idol,” when she was just 19. A small-town North Carolina girl, who knows her family history made her into the strong, spunky and resilient person that she is today. Pickler’s beautiful spirit and natural good humor won the hearts of countless fans. After placing sixth on “American Idol” in 2006, she went on to record her first album, which produced three Top 20 hits, was certified Gold, and has sold more than 900,000 copies. Since then, Kellie has continued to record hit albums, perform in concert and earn the admiration and affection of countless fans serving as both an inspiration and role model. Her critically-acclaimed third album, 100 Proof, was named Rolling Stone’s Country Album of the Year in 2012. She has participated in seven USO tours thus far, and has worked with multiple charities. In 2013, Pickler competed on “Dancing with the Stars,” which she and her partner, Derek Hough, ultimately won. Soon after, she released her latest album,The Woman I Am. But despite her stardom, she remains a delightful, approachable woman with a wide-open heart. When her best friend, Summer Miller, was diagnosed with breast cancer at age 36 in 2012, Pickler knew she wanted to flight this battle alongside her. A week before Miller started chemotherapy, Pickler shaved her head in solidarity with the friend she calls her sister. She asked Athena® Water to join her in spreading awareness about breast cancer to younger women. Miller is thankfully cancer-free now. In honor of her friend, Pickler proudly serves as an Athena® Warrior and continues to fight for a cure.