Sarah Darling Partners With MoonPie For National Campaign And Sweepstakes

L-R: MoonPie’s Vice President of Marketing, Tory Johnston and Sarah Darling

Country music rising star Sarah Darling and MoonPie’s Vice President of Marketing, Tory Johnston announced the ‘“Home to Me’ Sweepstakes” and partnership with the Tennessee-based national brand today.

The Black River Entertainment recording artist will be featured on several hundred thousand cartons of the nationally distributed Chocolate 12-count Single Decker MoonPie.  Available at all four MoonPie General Stores, the item will also be carried nationally at grocery outlets including Bi-Lo, Harris Teeter, Ingles, Food Lion, Food City, Piggly Wiggly and many other chain and independent grocery stores.

“MoonPie and country music go pretty much hand in hand,” said Tory Johnston. “We believe Sarah is one of country music’s next big stars and we’re excited to feature her on-pack and give our consumers a chance to win a dream trip to Nashville to watch her perform at the Grand Ole Opry.  You could say we’re expecting the moon and the stars to align on this one!”

The promotional feature of the partnership highlights Sarah’s new hit single, “Home To Me,” while tying in a yearlong sweepstakes.  The sweepstakes includes an all-expenses paid trip to Nashville, a stay at Gaylord Opryland Resorts, VIP tickets to see Sarah perform at the Grand Ole Opry, a private meet and greet backstage with Darling, and autographed merchandise.  Airfare is provided by Southwest Airlines.  For additional information on the sweepstakes please visit opry.com/hometome/.

“MoonPie has always been a tradition in my family!” shared Sarah.  “I love the story my mom tells me about when she was a little girl.  She said, ‘One of my favorite memories was visiting my grandma’s house and walking down the street to the general store to get banana MoonPies. Grandma would let me put it on her bill!’  “These are memories I hold dear in my heart.  It’s like a little piece of home to me every time I take a bite of a MoonPie.”

Sarah’s new single, “Home To Me,” is at radio now and catching the attention of country superstars and fans alike. The massively relatable song has found a home with thousands of country listeners with more than 35,500 units purchased since the digital release on August 21.

Written by Caitlyn Smith & Bobby Hamrick, the single is a breezy, mid-tempo track that takes the listener on a lyrical journey comparing her love interest to the beauty of America’s landscape as she finds “home” in that person.

Recently featured on CMT’s “Big New Music Weekend,” Sarah’s music video for “Home To Me” is playing on CMT and GAC. Fans can purchase the song and video on iTunes and view the music video on Vevo.

About Sarah Darling:
Sarah Darling made a decision back in Iowa to take a leap of faith and chase her dreams.  Once she decided to go for it, Sarah worked day and night to save $5,000 and then moved from small town Iowa to Nashville.  Upon arriving in Music City, Sarah worked diligently to hone her performing and songwriting, even appearing in several music videos.  Since then, Sarah has released two #1 videos with “Something To Do With Your Hands” from her sophomore album Angels & Devils and “Blackbird,” from the charity-based compilation album, Let Us In Nashville.  Sarah made her Grand Ole Opry debut in February 2011 and, on August 18, 2012, Sarah performed on the legendary stage for the twentieth time.  Today, affectionately called “Music City’s Newest Darling” by the Nashville Convention & Visitors Bureau and touted by the New York Times as a “sophisticated songwriter” with a “crisp, powerful voice,” Sarah Darling is confidently making her mark on the country music scene.  For more information, visit www.sarahdarling.com or Facebook.com/OfficialSarahDarling. 

About Moonpie:
The Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill.  A fourth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout™ trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain.  In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born, and by the late 1930’s was the bakery’s #1 seller, a spot it still occupies today.  Distributed nationally, with particular strength in the Southeast and Southwest, MoonPie can be found in grocery stores and a number of specialty retail outlets including Cracker Barrel and Bass Pro Shops.