L-R: MoonPie’s Vice President of Marketing, Tory Johnston and Sarah Darling
Country music rising star Sarah Darling and MoonPie’s Vice President of Marketing, Tory Johnston announced the ‘“Home to Me’ Sweepstakes” and partnership with the Tennessee-based national brand today.
The Black River Entertainment recording artist will be featured on several hundred thousand cartons of the nationally distributed Chocolate 12-count Single Decker MoonPie. Available at all four MoonPie General Stores, the item will also be carried nationally at grocery outlets including Bi-Lo, Harris Teeter, Ingles, Food Lion, Food City, Piggly Wiggly and many other chain and independent grocery stores.
“MoonPie and country music go pretty much hand in hand,” said Tory Johnston. “We believe Sarah is one of country music’s next big stars and we’re excited to feature her on-pack and give our consumers a chance to win a dream trip to Nashville to watch her perform at the Grand Ole Opry. You could say we’re expecting the moon and the stars to align on this one!”
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MoonPie, an American favorite since 1917, along with country music artist Craig Morgan, is shipping over 35,000 MoonPies to USO centers across the country this week as a “thank you treat” for U.S. troops who are heading home for the holidays. MoonPie enlisted the country music star and Army veteran to assist with a six-month social media campaign that invited MoonPie and Morgan fans to donate a free MoonPie to the troops. The USO, with their long history of supporting American troops, was the natural partner for the campaign.
