Nashville, TN…(August 9, 2012)…After more than twenty years combined editorial, entertainment and agency experience, former Sony Music Vice-President Wade Hunt is bringing his diverse creative and artistic expertise to a new venture, SWADE Creative. The Nashville based firm will provide a unique and comprehensive offering of creative services, ranging from traditional creative direction, imaging, marketing and advertising to brand development, logo, illustration and package design.
“With the launch of SWADE Creative, I’m excited to bring my entertainment, editorial and marketing experience to provide a wide array of creative solutions for my clients,” shared company founder Wade Hunt.
After graduating from the University of Tennessee, Knoxville, Hunt started his career with Whittle Communications, a national editorial company specializing in single-sponsor editorial products. His clients included M&M/Mars, Colgate, Purina and major car manufacturers. He moved to Nashville in 1993 to join the creative department of Arista Nashville, later growing to the position of VP/Creative Services for Sony Music. In this role he oversaw creative direction for all print, video and photographic projects for the company’s four record labels (Arista, RCA, BNA and Columbia) and was integral in the growth and development of artists including Alan Jackson, Brad Paisley, Carrie Underwood, Kenny Chesney, Martina McBride and Miranda Lambert.
Hunt then broadened his experience base to help start the Nashville office of CatapultRPM Marketing, whose clients include Mars Petcare (Pedigree, Cesar, Temptations, Whiskas), Nutro, Sara Lee and Chiquita. As Vice-President/Creative Director he was responsible for all creative direction and campaigns for shopper marketing and consumer product goods.