NASHVILLE, Tenn., August 5, 2020 – Anchored in its longstanding belief that ‘it’s not about what you have, but about what you give,’ Crown Royal is giving back to support American heroes who are serving on the frontlines and minority veterans in their fight for social justice. The Crown Royal Purple Bag Project is enlisting the help of award-winning, multi-platinum country music artist Kane Brown and a team of veteran singer-songwriters to remix his number one single “Homesick,” launching on the one-year anniversary of the song’s original release date. For every stream of “Homesick (Veterans Version)” The Crown Royal Purple Bag Project will pack 1 bag to be donated as a care package to non-profit Packages From Home as part of the brand’s goal of one million bags by the end of 2020, and will donate $1 to community-based 501(c)3 organization Minority Veterans of America, up to $100,000. Crown Royal and Kane Brown are committed to supporting the American heroes who have generously served our country during these unprecedented times, including frontline and essential workers, first responders, healthcare workers, active-duty military servicemembers and those who are fighting for social justice in the minority veteran community.
“I’m honored to partner with The Crown Royal Purple Bag Project and release ‘Homesick (Veterans Version)’ in recognition of the American servicemen and women who have given so generously during this difficult time,” said Kane Brown. “I also recognize the incredible importance of acknowledging the service our minority veterans have made for this country. My hope is this remix shines a light of hope and generosity, to uplift our heroes during this time.”
While life looks different today than it did before, Crown Royal hopes you raise a glass at home while listening to the “Homesick (Veterans Version).” As always, please drink responsibly.
About The Crown Royal Purple Bag Project
After over a decade of giving back to military servicemembers, in 2018, Crown Royal formally launched The Purple Bag Project to use the brand’s iconic purple bags in a greater, more purposeful way. In partnership with non-profit Packages From Home, Crown Royal announced its goal of packing one million care packages for American military heroes by the end of 2020.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal’s smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
About Kane Brown
With his #1 Billboard 200 release, Experiment, Kane Brown became the only male country artist in more than 24 years to debut at the top of the Billboard 200, and only one of three country artists to top the Billboard 200 chart all year (2018). An “artist to pay attention to” and “the future of country” (Billboard), Brown was named a Breakthrough Artist of the Year by the Associated Press and one of “31 People Changing the South” (Time).
The AMA, ACM, Billboard and People’s Choice Award winning and nominated artist is one of only five country acts with multiple 5X Platinum hits (joining Luke Bryan, Florida Georgia Line, Sam Hunt and Taylor Swift). Brown first topped the Billboard Top Country Albums chart with the release of his self-titled debut album (2016) and again with the release of Kane Brown Deluxe Edition (2017), which debuted at #1 on the Billboard Top Country Albums and Top 5 on Billboard 200.
With his debut album, Brown made history by becoming the first artist to top all five Billboard Country Charts with his breakthrough #1 Top Country Album; #1 debuting Country Digital Song, the 5X Platinum “Heaven” and #1 Country Airplay, Hot Country Song and Country Streaming Song, the 5X Platinum “What Ifs.” For more on Kane Brown, visit KaneBrownMusic.com.
About Packages From Home
Packages From Home is a 501(c)(3) non-profit organization, founded by an Army mom after she realized that her son was the only soldier in his unit receiving care packages and letters from home. Today, Packages From Home serves active duty U.S. military members from all branches who are stationed or deployed overseas, as well as homeless, transitioning, and at-risk veterans by providing them with requested food, hygiene, and entertainment items to boost morale and quality of life. Since 2004, Packages From Home has shipped more than 115,000 care packages and 282,000 lbs. of bulk supplies overseas, provided more than 66,000 lbs. of food and personal care items to homeless veterans, and served over 575,000 individual servicemembers. In 2020, in partnership with The Crown Royal Purple Bag Project, and in service of the “Homesick (Veterans Version)” track, Packages From Home will expand its distribution network beyond the military to also include other American heroes such as frontline workers, essential workers and healthcare workers.
