The Recording Academy Teams with Curalate to Power Unique Contest on Pinterest
The Recording Academy® and Curalate have teamed for “Pin Your Way To The GRAMMYs,” — a first-of-its-kind social media promotion offering Pinterest members the opportunity to share exclusive GRAMMY images. For the first time, The Academy is partnering with Curalate, the premier marketing platform for visual sites such as Pinterest, for this unique experience, which will launch Dec. 13 and run through Jan. 16, 2013. Fans of the GRAMMYs on Facebook can click the “Pin Your Way to the GRAMMYs” tab to enter the sweepstakes for a chance to win two tickets to the 55th Annual GRAMMY Awards, which will be held on Sunday, Feb. 10, 2013, at STAPLES Center in Los Angeles and will be broadcast live in HDTV and 5.1 Surround Sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT). For updates and breaking news, please visit www.grammy.com, and The Recording Academy’s social networks on Twitter and Facebook: www.twitter.com/thegrammys, www.facebook.com/thegrammys.
With more than 13 million social media comments made during last year’s telecast, the GRAMMYs achieved the honor of having the biggest social media event in the history of television at the time. Now, the GRAMMYs will make history again by being the first awards event to leverage Pinterest to connect with fans.
