C. F. Martin & Co. announced yesterday it is an official partner of this year’s 2012 CMA Country Music Awards, and will sponsor the first-ever backstage Artists Welcome Lounge Oct. 29-Nov. 1 at the Bridgestone Arena in Nashville. The lounge will be a comfortable, chic haven for all participating artists to relax, mingle with their peers, and best of all, play the beautiful Martin guitars available in the lounge during rehearsals, the red carpet and the night of the awards show.
Over one dozen Martin models from custom designs, to artist signature models, to the very successful Retro Series models that debuted earlier this year, will be available to the performers for spontaneous jam sessions in the exclusive backstage lounge. Many of the CMA Awards nominees, presenters and performers are Martin fans and brand ambassadors, including Dierks Bentley, Hunter Hayes, Willie Nelson, Vince Gill, Zac Brown and Brad Paisley.