Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand’s Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter’s high-energy live shows and authentic lyrics.
The Academy of Country Music (ACM) New Male Vocalist nominee has sold over 3.5 million tracks to date from both his debut album, A MODERN DAY PRODIGAL SON, as well as his current, Gold-certified HALFWAY TO HEAVEN DELUXE (The Valory Music Co.). Gilbert has scored four #1 hits, including the GOLD-certified smashes “You Don’t Know Her Like I Do” and “Country Must Be Country Wide.” After playing to over 500,000 fans last year while on the road with Eric Church and Toby Keith, Gilbert will kick off the second leg of his first-ever headlining dates – HELL ON WHEELS TOUR – on January 31.
“I have been a fan of Mountain Dew for as long as I can remember,” said Gilbert. “I’m honored to be able to partner up with the DEW family for some exciting projects this year.”
