FROM “THE CLOUD” – (AUGUST 18, 2020): In response to the myriad and terribly straightforward subscription services available across the entire digital universe, Hendrick’s, the world’s most unusual gin, announces its very own, and the only one anyone really needs: HENDRICK’S STREAMING – featuring round-the-clock access to viewing some of the world’s most captivating streams. Available free of charge with no subscription necessary to the 21+ audience, each stream delivers a prime viewing lens on three gloriously serene bodies of water: The Brook that Dared, Cucumber Creek, and Little Falls with Rosy Dreams.
For especially curious viewers, some surprises lie in wait during the visual experience (have you ever seen a squirrel in a top hat, eating a cucumber, watching a waterfall? With Hendrick’s Streaming – you JUST might!)
“Quite honestly, we find the array of films and shows available on conventional streaming to be quite mind-numbing,” states Vance Henderson, U.S. Ambassador for the Scottish-based gin maker. “Our stream-focused streaming service will provide a leisurely alternative, coupled with insights into how best to sip Hendrick’s cocktails while you watch. Our objective is to entertain, relax and mesmerize our curious and thirsty viewers. To wit – our service makes no judgement on the amount of hours spent gazing upon the ever-flowing streams, so no need to fear any dreadful interruptions!”
Fresh off the wildly successful Hendrick’s Horatio – the world’s first “somewhat” smart speaker device that rocked the tech world last year when it sold out within weeks – Hendrick’s Streaming is the second offering out of its ground-breaking Department of Not-So-Convenient Technology, meant to offer a much-needed respite from the mundanity of all things mass-produced. No stranger to overcomplication and inefficiency, Hendrick’s Gin itself is concocted on two entirely different types of stills, each of which must be charged with 11 botanicals, then combined and further transformed with rose and cucumber essences — all of which is done in the tiny, utterly inconvenient seaside village of Girvan, Scotland.
Hendrick’s exuberantly recommends a streamside cocktail for each stream for maximum stream gazing enjoyment: the Hendrick’s Rickey, the Cucumber Lemonade, and the Floradora, respectively.
The Department of Not-So-Convenient Technology can be reached by telegraph between the hours of nine and five Greenwich Mean Time with a break for lunch between noon and two. Please do not call on Fridays. Those of you for some reason without telegraphs may visit https://www.hendricksgin.com/us/dnsct/streaming. Those of you with a completely natural urge to purchase a bottle of Hendrick’s Gin at this moment, may click the link here.
ABOUT HENDRICK’S GIN
Hendrick’s is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of 11 botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 20 years ago, it has gained widespread acclaim and received numerous awards, including a Gold medal in the 2017 San Francisco World Spirits Competition; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal. Hendrick’s Gin has an ABV of 44% and an SRP of $34.99. Please drink the unusual responsibly. For further information, visit www.hendricksgin.com.
ABOUT WILLIAM GRANT & SONS
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.
William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2019.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.williamgrantusa.com.
HENDRICK’S GIN 44% ALC/VOL. ©2020 BOTTLED AND IMPORTED BY WILLIAM GRANT & SONS. NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY.
