Tag Archives | Crown Royal

Kane Brown And The Crown Royal Purple Bag Project Team Up With Veterans To Release “Homesick (Veterans Version)” And Give Back To American Heroes

By on August 5, 2020 in In The Press, Press Releases
NASHVILLE, Tenn., August 5, 2020 – Anchored in its longstanding belief that ‘it’s not about what you have, but about what you give,’ Crown Royal is giving back to support American heroes who are serving on the frontlines and minority veterans in their fight for social justice. The Crown Royal Purple Bag Project is enlisting the help of award-winning, multi-platinum country music artist Kane Brown and a team of veteran singer-songwriters to remix his number one single “Homesick,” launching on the one-year anniversary of the song’s original release date.

For every stream of “Homesick (Veterans Version)” The Crown Royal Purple Bag Project will pack 1 bag to be donated as a care package to non-profit Packages From Home as part of the brand’s goal of one million bags by the end of 2020, and will donate $1 to community-based 501(c)3 organization Minority Veterans of America, up to $100,000. Crown Royal and Kane Brown are committed to supporting the American heroes who have generously served our country during these unprecedented times, including frontline and essential workers, first responders, healthcare workers, active-duty military servicemembers and those who are fighting for social justice in the minority veteran community.

Originally written by Brown, “Homesick” was dedicated to members of the military. The “Homesick (Veterans Version)” track, available on streaming services on August 5th, is a reimagined ballad featuring the vocals of veterans Generald Wilson, Retired Petty Officer First Class, U.S. Navy; J.W. Cortés, Retired Gunnery Sergeant, U.S. Marines; and Sal Gonzalez, Retired Lance Corporal, U.S. Marines. It is available to stream HERE.

“I’m honored to partner with The Crown Royal Purple Bag Project and release ‘Homesick (Veterans Version)’ in recognition of the American servicemen and women who have given so generously during this difficult time,” said Kane Brown. “I also recognize the incredible importance of acknowledging the service our minority veterans have made for this country. My hope is this remix shines a light of hope and generosity, to uplift our heroes during this time.”

“As a veteran, it means so much to work with a brand that has a long history of supporting service men and women,” said J.W. Cortés. “I want this remix to serve as an anthem for all American heroes as we continue to work together for a better tomorrow.”
“Our iconic purple bag is a symbol of generosity and we’re proud that The Crown Royal Purple Bag Project can help give back to those who have given so much of themselves,” said Sophie Kelly, SVP, Whiskies, Diageo NA. “We’re so grateful for the support of Kane and our veteran partners, as well as Packages from Home and Minority Veterans of America, as we continue to give back to those who protect and serve our country.”

While life looks different today than it did before, Crown Royal hopes you raise a glass at home while listening to the “Homesick (Veterans Version).” As always, please drink responsibly.

About The Crown Royal Purple Bag Project
After over a decade of giving back to military servicemembers, in 2018, Crown Royal formally launched The Purple Bag Project to use the brand’s iconic purple bags in a greater, more purposeful way. In partnership with non-profit Packages From Home, Crown Royal announced its goal of packing one million care packages for American military heroes by the end of 2020.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal’s smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

About Kane Brown
With his #1 Billboard 200 release, Experiment, Kane Brown became the only male country artist in more than 24 years to debut at the top of the Billboard 200, and only one of three country artists to top the Billboard 200 chart all year (2018). An “artist to pay attention to” and “the future of country” (Billboard), Brown was named a Breakthrough Artist of the Year by the Associated Press and one of “31 People Changing the South” (Time).

The AMA, ACM, Billboard and People’s Choice Award winning and nominated artist is one of only five country acts with multiple 5X Platinum hits (joining Luke Bryan, Florida Georgia Line, Sam Hunt and Taylor Swift). Brown first topped the Billboard Top Country Albums chart with the release of his self-titled debut album (2016) and again with the release of Kane Brown Deluxe Edition (2017), which debuted at #1 on the Billboard Top Country Albums and Top 5 on Billboard 200.

With his debut album, Brown made history by becoming the first artist to top all five Billboard Country Charts with his breakthrough #1 Top Country Album; #1 debuting Country Digital Song, the 5X Platinum “Heaven” and #1 Country Airplay, Hot Country Song and Country Streaming Song, the 5X Platinum “What Ifs.” For more on Kane Brown, visit KaneBrownMusic.com.

About Packages From Home
Packages From Home is a 501(c)(3) non-profit organization, founded by an Army mom after she realized that her son was the only soldier in his unit receiving care packages and letters from home. Today, Packages From Home serves active duty U.S. military members from all branches who are stationed or deployed overseas, as well as homeless, transitioning, and at-risk veterans by providing them with requested food, hygiene, and entertainment items to boost morale and quality of life. Since 2004, Packages From Home has shipped more than 115,000 care packages and 282,000 lbs. of bulk supplies overseas, provided more than 66,000 lbs. of food and personal care items to homeless veterans, and served over 575,000 individual servicemembers. In 2020, in partnership with The Crown Royal Purple Bag Project, and in service of the “Homesick (Veterans Version)” track, Packages From Home will expand its distribution network beyond the military to also include other American heroes such as frontline workers, essential workers and healthcare workers.

About Minority Veterans of America 
Minority Veterans of America (MVA) is a non-partisan, non-profit organization that was designed to create belonging and advance equity for underrepresented veterans, such as women, people of color, LGBTQ, and religious minorities. The organization aims to transform the narrative of the American veteran by building an interconnected community, fostering greater understanding of our memberships’ identities, and serving minority veterans through the development of targeted programming and advocacy. For more information, visit www.minorityvets.org.
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Crown Royal And Thomas Rhett Join Together To Celebrate Mothers Of Military Servicemen And Women

By on May 8, 2019 in In The Press

This Mother’s Day, Crown Royal is honoring the selflessness, generosity and dedication of Mothers Of Military (M.O.M.) servicemen and women with custom military-grade medals in partnership with Vanguard Industries, the official makers of the United States Military’s insignia, ribbons and medals.

To show Crown Royal’s unwavering gratitude for their service and support of America’s bravest men and women, the whisky brand teamed up with country music superstar Thomas Rhett ahead of Mother’s Day to surprise four M.O.M.s with an experience of a lifetime. These M.O.Ms thought they were heading to Florida to meet Thomas Rhett, pack care packages for active duty service members overseas as part of the Crown Royal Purple Bag Project, and discuss what it means to raise a military member and be a M.O.M. Little did they know that Crown Royal and Thomas Rhett had bigger plans in store…

Click HERE to watch Crown Royal and Thomas Rhett reunite M.O.Ms with their active duty sons and daughters in a heartwarming clip!

Consumers 21+ can nominate mothers for the M.O.M. Medal at CrownRoyal.com/MothersDay. Select mothers nominated will receive the physical M.O.M. Medal to cherish, and all other mothers will be honored digitally on the Wall of M.O.M.s.

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Crown Royal Launches Its Largest Generosity Campaign To-Date – The Crown Royal Purple Bag Project – With Support From Multi-Platinum Selling Country Artist Thomas Rhett

By on November 1, 2018 in In The Press

For nearly a decade, Crown Royal has shipped its iconic purple bags filled with essentials to service members overseas. This year, the brand will expand its efforts with The Crown Royal Purple Bag Project, the brand’s largest generosity commitment, inspiring people to give generously one bag at a time. Crown Royal is joining forces with country music superstar Thomas Rhett to distribute 1 million care packages to active duty service members and those affected by natural disasters by 2020.

“I am so grateful for the sacrifices our service men and women make each day for our country, so it’s an absolute honor to do what we can to help give back to them,” Thomas Rhett shared. “I’m so thrilled to team up with Crown Royal for The Purple Bag Project to help meet some of these essential needs.”

“People have always done more with our iconic purple bags. The Crown Royal Purple Bag Project is all about helping facilitate the afterlife of the bag in a greater, more purposeful way. At Crown Royal, we are all about inspiring generosity and reminding people it’s not what you have but what you give and how you give it,” said Sophie Kelly, Senior Vice President of North American Whisk(e)ys at Diageo.

As part of the Crown Royal “Live Generously and Life Will Treat You Royally” platform, the brand is set to launch The Purple Bag Project during the most giving time of year. This holiday season will be crowned purple with a series of moments to help Crown Royal achieve their goal. Most notably, in partnership with the Country Music Association (CMA) and leading up to “The 52nd Annual CMA Awards,” airing Wednesday, November 14 on the ABC Television Network, Crown Royal will host the ultimate volunteer takeover in downtown Nashville at the Bridgestone Arena Plaza on Tuesday, November 13, with the goal to pack iconic purple bags for active service members overseas leading into the holiday season.

To achieve its goal, Crown Royal will continue and enhance its long-standing partnership with Packages From Home, a 501(c)(3) non-profit organization dedicated to serving U.S. troops overseas and homeless or at-risk veterans by providing them with requested morale-boosting care packages. All care packages will include handwritten notes, food and personal care items. In addition, Crown Royal has taken an active approach serving local communities affected by natural disasters. Through monetary and purple bag donations, Crown Royal has facilitated support in California, Florida and Texas in light of recent events.

Those of legal drinking age can participate in The Crown Royal Purple Bag Project through a variety of ways such as packing a bag virtually, donating bags in-store, attending Crown Royal Generosity Hours at local bars and participating in packing events at professional football stadiums across the country. Thomas Rhett is also encouraging his fans to get involved in The Crown Royal Purple Bag Project through a random drawing sweepstakes with fundraising platform Omaze. The sweepstakes will launch later this month and offer those who enter the chance to win the opportunity to meet and pack bags with Thomas Rhett backstage at one of his upcoming concerts. Restrictions apply.*

Crown Royal wants to remind adults of legal drinking age everywhere that living generously is not about what you have, but rather about what you give. And, most importantly, to please always drink responsibly.

*NO DONATION NECESSARY. A DONATION WILL NOT IMPROVE ONE’S CHANCES OF WINNING. Sweepstakes ends January 31, 2019. Alcohol is not part of the prize. Subject to Official Rules.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal’s smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky.  For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

About Packages From Home
Packages From Home is a 501(c)(3) non-profit organization, founded by an Army mom after she realized that her son was the only soldier in his unit receiving care packages and letters from home. Today, Packages From Home serves Active Duty U.S. military members from all branches who are stationed or deployed overseas, as well as homeless, transitioning, and at-risk veterans by providing them with requested food, hygiene, and entertainment items to boost morale and quality of life. Since 2004, Packages From Home has shipped more than 115,000 care packages and 282,000 lbs. of bulk supplies overseas, provided more than 66,000 lbs. of food and personal care items to homeless veterans, and served over 575,000 individual servicemembers.

About Thomas Rhett
Thomas Rhett’s PLATINUM-certified third album LIFE CHANGES (The Valory Music Co.) is the biggest, boldest-sounding record of his career, filled with a diverse batch of songs as he stretches his sound to new limits. Emphasizing his “detailed style of songwriting” (Rolling Stone), LIFE CHANGES was an instant hit upon its release, debuting at No. One on the all-genre Billboard 200 chart, marking the first Country release to take the top spot last year. It also drew a 2018 GRAMMY nomination for Best Country Album and has been streamed more than 944 million times, delivering a slew of RIAA-certified PLATINUM and GOLD chart-toppers, bringing Thomas Rhett’s No. one tally to 11. Thomas Rhett was named iHeartRadio’s Country Artist of the Year for the second year in a row, following a CMA Triple Play award for penning three No. One songs within a 12-month period (“Die A Happy Man,” “Star of the Show” and Michael Ray’s “Think A Little Less”), adding to his collection of trophies from the Country Music Association, Academy of Country Music, Billboard Music Awards, CMT Music Awards and more. He is currently nominated for three CMA Awards including Male Vocalist of the Year, Album of the Year for LIFE CHANGES and Music Video of the Year for “Marry Me.” For additional information visit thomasrhett.com.

About CMA Awards
The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA’s other two television properties, “CMA Fest” and “CMA Country Christmas.”

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Win Tickets To CMT Music Awards & Private Concert

By on May 26, 2016 in In The Press

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The beginning of June marks one of country music’s biggest weeks as the hottest talent travel to music city for the CMT Awards on June 8th.  This year, thanks to the official whisky of the CMT Awards, Crown Royal will give the ultimate fan experience with a trip of lifetime to Nashville.

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COUNTRY MUSIC SUPERSTAR, JUSTIN MOORE, PAYS VISIT TO HERSHEY, PA. FIRE STATION AND SURPRISES FIREFIGHTERS WITH FREE CONCERT TICKETS

By on April 4, 2015 in In The Press

Justin MooreReigning ACM New Artist Of The Year and multi No. 1 country radio hit-maker Justin Moore, (known for his hits “Small Town USA,” “Point At You,” “If Heaven Wasn’t So Far Away” and more), paid a goodwill visit to Hershey Fire Station in Hershey, Pa. to honor firefighters for their daily sacrifice and selfless display of courage on behalf of their local community. He gifted each of them free tickets to his concert at The Giant Center on March 26, in partnership with Crown Royal, and also presented the fire station with a $5,000 check donation, on behalf of the whisky brand, to use towards necessary renovations.
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Crown Royal And Justin Moore Team Up To Honor Heroes

By on February 21, 2013 in In The Press

Click here for our exclusive interview with Justin Moore!

Justin Moore

NASCAR’s most famous race will receive a little extra star power this weekend when country music star Justin Moore makes a special appearance in Daytona to launch Crown Royal’s annual “Your Hero’s Name Here” program, which will award naming rights to this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway to a deserving hero.

Moore will perform a special 45 minute concert at 10 a.m. on Sunday, February 24 at the Crown Royal footprint (in the Fan Zone outside of Turn 4), during which he’ll cast the inaugural “Your Hero’s Name Here” nominations, identifying two local heroes who are making a difference in their communities and will have a chance to win naming rights to the July race. Moore, who recently announced his first headlining tour, OUTLAWS LIKE ME, will also perform hits including “Small Town USA” and “Til My Last Day”.

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Interview With Justin Moore: His Recent Success, Touring and Philanthropy

By on February 21, 2013 in A Closer Look @, In The Press, The Latest

Country Star Dishes On Gold Records, His Upcoming Daytona 500 Performance, Outlaws Like Me Tour, and Whose Ass He’d Most Like To Kick

Justin Moore

Justin Moore has been busy the last few months, and it doesn’t look like the Til My Last Day singer is slowing down anytime soon. We caught up with Justin to discuss his recent success, his upcoming headlining tour and his partnership with Crown Royal for philanthropic work with the Daytona 500.

“It’s been a really cool couple months here,” said Moore. “We closed out last year with our third number one song with Til My Last Day and… the second gold album. It was a pretty good Christmas present… We’ve been very blessed with country radio and all the fans have been so good to us over the years.”

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