March 12, 2020 – As the nation continues to mourn the tragic loss of life and devastation across many communities in Tennessee caused by destructive tornadoes last week, relief efforts are greatly needed, and many are currently already underway locally. PepsiCo’s MTN DEW brand, which was born in Tennessee more than 80 years ago, wants to chip in on the recovery of its home state by putting on a free livestream (filmed from The George Jones in Nashville), with the hope of raising money for Team Rubicon Relief Efforts within Nashville and surrounding areas.
MTN DEW will match all donations up to $50,000 on the night of the livestream. Fans are encouraged to enjoy the musical showcase and make donations by tuning into the iHeartMedia livestream.
“MTN DEW has such a rich history in Tennessee and we are just heart-broken by the loss of life and sheer destruction caused by these storms,” said Chauncey Hamlett, CMO, PepsiCo Beverages North America, South Division. “The nation is mourning, our local communities, our South Division employees in the area are in a tremendous amount of pain, so we knew we had to help in any way we could.”
“Nashville is our home – it’s where we live, raise our families, and write and create music,” said Preston Brust of LOCASH. “Chris and I wanted to help our beautiful city, state and community, and when we heard that the folks at MTN DEW were looking to help raise some money and give people an opportunity to start the healing and rebuilding process, we of course jumped at the chance.”
“After the tornado struck Middle Tennessee last week, it was inspiring to see Nashville and its surrounding communities come together and become a family,” said Tyler Farr. “I’m very blessed and thankful to be a part of the Nashville and Middle Tennessee community.”
“Nashville has been my home for the last couple of years and I am deeply thankful for the first responders and volunteers who were at the scene lending a hand to everyone effected by this tragedy,” said Caleb Lee Hutchinson. “It has been incredible seeing the amount of people stepping up to help in times of tragedy and I wanted to do anything I could to help out as well.”
“The Nashville area holds a very special place in my and my team’s hearts,” said Rod Phillips, Executive VP of Country Programming, iHeartMedia. “We knew we had to do something to support the community that has done so much for us at iHeartCountry and are proud to partner with the team at MTN DEW to put on a special musical showcase to support the local responders through Team Rubicon.”
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