Ascend Amphitheater announced that Journeys will be the presenting sponsor of the Live Nation Concert Series that kicks off on July 30 with two sold-out shows headlined by seven-time GRAMMY nominee Eric Church.
“Journeys has been headquartered in Nashville since we opened our first store in 1986 at Rivergate Mall. Today, we have over 1,200 stores across the United States, Canada and Puerto Rico. It is important to us to embrace the local community where our corporate employees live and work,” said Jim Estepa, president and Chief Executive Officer, The Journeys Group. “Journeys has always been deeply rooted in music, supporting national concert tours and festivals. Our Concert Series sponsorship at Ascend Amphitheater gives us the perfect opportunity to support our hometown in an authentic way that aligns with our brand.”
Ascend Amphitheater’s four-day grand opening weekend will mark the opening of the 11-acre Riverfront Park with a free open house for the community on Sunday, Aug. 2 from 1 p.m. to 5 p.m., which will include tours of the amphitheater and performances by local bands and DJs. The park includes a 1.5 acre lawn known as “The Green,” as well as previously announced multi-use greenway trails, ornamental gardens, Nashville’s first downtown dog park, WiFi access, and exercise and sports facilities, including two basketball half-courts.
In addition to many onsite activities Ascend Amphitheater’s opening season features a stacked lineup including sold-out shows by Phish and Janet Jackson and shows with tickets on sale now including Chicago & Earth Wind and Fire, The Smashing Pumpkins & Marilyn Manson, Idina Menzel, Peter Frampton & Cheap Trick, Daryl Hall and John Oates, Florence and The Machine, Grace Potter with Lake Street Dive and more. For a full list of shows and further information regarding onsite amenities visit www.ascendamphitheater.com.
About Journeys:
Journeys, a division of Genesco Inc., is a leader in the teen specialty retail scene, with more than 800 stores in all 50 states, Puerto Rico and Canada. Journeys uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 13-to 22-year-old guys and girls. Journeys offers a wide variety of trendy, relevant brands that cater to teens who seek the hottest, new styles. The Journeys store is more than a retail environment; it’s an extension of the teen lifestyle. From the plasma TVs playing exclusive content and the latest music videos, to the visual merchandising strategy and promotions, to the employees whose image and style reflect the customers’ lifestyle and attitude. In addition, Journeys reaches its customers through journeys.com, a mobile website, in-home catalog distribution, national advertising, strategic cross-promotions, social media and grass-roots events like the Vans Warped Tour.
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