Nikki Williams, “Glowing” World Premiere [Matt Williams Exclusive Interview]

Rising pop star’s video for her latest single premieres TODAY on VEVO

Since I have been relentlessly plugging Nikki Williams for a while now (for good reason), I was excited to catch up with her about her new video for the single  “Glowing” which premiers today on VEVO. She may live outside the 615 area code now, but she did move here from South Africa before finding her way to LA. Not only that, she cut her teeth writing country songs (“Like My Mother Does,” “Fly Again”), so we’re gonna count it!

The 24-year-old songstress also talks about the song itself as a departure from her online debut of “Kill, F***, Marry” and her first album… all while getting a foot massage and eating a chicken sandwich.

“I’m overwhelmed,” says Williams (no relation, by the way). “I can’t wait to pop a bottle of champagne and celebrate.”

The video, shot over three days in Miami, is a celebration in itself with a high energy, party atmosphere, and even a hot air balloon.

“I got to fly the hot air balloon,” she says. “What’s the thing called where you make the fire happen? I did that.”

Impressive, since Nikki is afraid of heights…

The as yet untitled debut album should be expected to drop at the end of summer, with some of the biggest names in the business having writer and producer credits: Dallas Austin, Sia, Stargate, and Williams all had a hand in the project.

“I’ve been very fortunate to be able to work with some of the best folks in the music industry,” she says.

About Nikki Williams
Nikki Williams, GlowingSpend even a few moments with Nikki Williams and you know that’s exactly what you’re dealing with: an unapologetic, balls-out truth-teller, an old soul at 24 with a killer set of pipes and the attitude to match. A natural born storyteller and a gifted singer-songwriter, Williams is the personification of Newtonian law: a body in motion will stay in motion. “I was born to do this,” she says. “There is no Plan B. This is it. You don’t ignore an instinct.”

She first released “Kill, F***, Marry,” a haunting single penned by Sia and produced by Stargate, which has already captured the attention of critics and fans alike. (“Nikki Williams is poised to be a breakout star,” declared Cosmopolitan Magazine). Her as-yet-untitled album, slated for release later this year, is already generating buzz among critics and music bloggers as one of the most hotly anticipated new releases of the year. “Glowing,” her first single, is a chest-thumping dance floor anthem that showcases the many sides and powerful vocals of Nikki Williams.  In addition to writing for herself, Nikki recently co-wrote Demi Lavato’s new single “Heart Attack” which flew to #1 on iTunes in 16 countries.

Williams is currently on the road, sampling her music before a voracious crowd hungry for her trademark candor and explosive stage presence. She’ll be hard to pin down for a while, she says, but that’s a good thing. “I’m still working stuff out,” Williams confesses. “But if you want to find me, I’ll be in the diviest bar of whichever city I’m in.”

For more on Nikki and her single “Glowing,” check out iamnikkiwilliams.com.

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