As Multi-platinum selling Country music superstar Tracy Lawrence gears up for a national radio campaign strategy for his current single “Stop, Drop And Roll,” Lawrence Music Group (LMG) announced today a partnership with Tenacity to provide support services including national radio promotion for the LMG label.
The Tenacity team led by music industry veteran Mike Kraski includes SVP, Tim McFadden; David Shaw, Gary Greenberg, and Jeff Davis who will provide strategic national radio campaign services for Lawrence.
Tracy Lawrence’s Turkey Fry 2012
“We couldn’t be more excited about our partnership with Tracy and the Lawrence Music Group team,” said Mike Kraski, President of Tenacity. “To be associated with an artist of his stature is an honor and to be able to work some of the best music he’s ever recorded is an absolute thrill.”
Lawrence’s “Stop, Drop And Roll,” written by hit songwriters Casey Beathard who penned Lawrence’s CMA and ACM award winning hit “Find Out Who Your Friends Are” and Brandon Kinney, is the first single from his forthcoming studio album Headlights Taillights And Radios set to release summer 2013.
Lawrence has enjoyed 18 number 1 singles on top of the charts with more than 13 millions albums sold in his career.
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