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"Secrets Of The List" author David M. Ross
MusicRow magazine founder and Nashville industry veteran David M. Ross has released the ultimate digital marketing insider’s handbook, titled “Secrets Of The List.”
“Secrets Of The List” introduces readers to a world where anything is possible – a world where companies big and small communicate one-on-one with customers and market themselves effectively and economically. Ross’ book pulls back the curtain on some of the most powerful marketing ideas today and details a step-by-step strategy for readers to begin profiting through the power of these ideas.
“This is not just about being on Facebook or sending out an occasional Tweet on Twitter,” says “Secrets Of The List” author David M. Ross. “It’s dedicated to helping entrepreneurs leverage digital marketing opportunities using email and social media. The community you build also becomes a ‘consumer army’ of dedicated brand supporters, invaluable for feedback as your company grows and considers new offerings. Networks like Facebook, Twitter and YouTube have become the online meeting places where friends gather, exchange news and talk about what’s on their mind. Looked at differently, these networks have become the most efficient word of mouth machine in the history of the world.”
“Content quality trumps quantity,” advises Ross, who has spent more than 30 years as a professional journalist. “Don’t let your quest for efficiency obscure the value of the work itself. Your goal is not just efficiency, but to shine, sparkle and engage.”
Author David M. Ross is the founder of Nashville music industry publication, MusicRow. During his 30-year tenure, Ross profitably transformed MusicRow from a print magazine to a digital medium by pioneering many of the email and social media marketing techniques revealed in “Secrets Of The List,” Ross’ first full-length book project.
One of Country music’s most frequently read industry analysts, Ross continues to cover the intersection between Nashville entertainment business and technology, speaking often at seminars, conferences and panels.
David M. Ross received the Country Music Association’s President’s Award for Outstanding Service in 1998 and the Canadian Country Music Association’s Leonard T. Rambeau Award for International Achievement in 2003. He graduated from the University of Pennsylvania Wharton School with a BS in Economics and later attended the Berklee College of Music, majoring in Arranging.
“Secrets Of The List” is published by BossRoss Media. For more information, visit www.SecretsOfTheList.com. Click here for a PDF preview of selected chapters from the book.
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