HENDRICK’S GIN UNVEILS DEPARTMENT OF NOT-SO-CONVENIENT TECHNOLOGY
NEW YORK, NY (September 13, 2019): Hendrick’s, the world’s most unusual gin, is proud to announce its first (sort of) venture into modern technology – a new division of elaborate, entertaining devices that offer an oft-needed respite from the mundanity of mass-produced modern electronics: “The Hendrick’s Department of Not-So-Convenient Technology.” The groundbreaking new department will provide Hendrick’s tipplers an array of offbeat gadgets and gizmos for purchase, released periodically on a whim and a fancy.
“HORATIO” IS THE WORLD’S FIRST SOMEWHAT SMART SPEAKER – THE DEBUT PRODUCT IN THE NEW DIVISION OF DELIGHTFULLY INNEFFICIENT GADGETS
The very first item in the department, unveiled Tuesday night at an intimate theater in Manhattan among luminaries in the tech and cocktail world, is Hendrick’s Horatio – a beautifully elaborate voice activation device made of brass, copper and leather parts. Created as a counterpart to today’s banal and predictable voice-activated speakers restricted to merely answering questions, Horatio is a far-more sophisticated device that’s utterly independent of anything you may ask of it – indeed, you never know exactly what Horatio may say!
“Rather than breaking new ground, we prefer to cavort imaginatively on existing ground,” stated the gin-maker’s ambassador to the Western United States, Mr. Mark Stoddard, who was in “full turtleneck and specs” in his wardrobe for the event. “Horatio perfectly demonstrates our entirely unnecessary response to what we see as a gaping hole in the modern technology market. The speaker even includes a built-in cocktail holder, an innovation that we expect to rock Silicon Valley back on its knees!”
Key features of this wondrous contraption include finger-powered activation (freeing your voice for other things), a martini holder and endless bragging rights at parties. You might hear Horatio, a chipper fellow with a delightful British accent, utter anything from “The fitness center opens at the ungodly hour of 5am” to “Let’s just say it is a good day to carry an umbrella in one hand and a cocktail in the other.”
The glories of overcomplication and inefficiency are hardly new for the gin-maker. Hendrick’s has previously bestowed dirigible airships, hot air balloons, pedal-powered cocktail machines and vast amounts of other fascinating and utterly inefficient machines onto the world. Not only that, the gin itself is concocted on two entirely different types of stills, each of which must be charged will 11 botanicals, then combined and further transformed with rose and cucumber essences — all of which is done in the tiny, utterly inconvenient seaside village of Girvan, Scotland.
The antithesis of today’s movement toward mass production, only five Horatio devices exist in the world. Each is a full-fledged work of art created by two American artists and includes lovingly salvaged antique parts collected over many years. Indeed, no two are exactly alike. These are indisputable prized feats of human achievement that will undoubtedly increase in value over the years, all while continuously delighting Hendrick’s home imbibers, their families and guests. They are available online on a first-come-first served basis for the entirely reasonable price of $1,113 per unit.
Stay tuned for more unusual gadgets to come from the Department of Not-So-Convenient-Technology. For more information, visit http://www.hendricksgin.com/us/dnsct and to purchase Horatio for yourself, visit https://hendrickstinyshop.com/.
ABOUT HENDRICK’S GIN
Hendrick’s is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of eleven botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 20 years ago, it has gained widespread acclaim and received numerous awards, including a Double Gold medal in the 2014 Fifty Best Gin Awards; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal. Hendrick’s Gin has an ABV of 44% and an SRP of $34.99. Please enjoy the unusual responsibly. For further information, visit www.hendricksgin.com.
ABOUT WILLIAM GRANT & SONS
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.
William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2018.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.
HENDRICK’S GIN 44% ALC/VOL. ©2019 BOTTLED AND IMPORTED BY WILLIAM GRANT & SONS. NEW YORK, NY. SIP THE UNUSUAL RESPONSIBLY.
